Trident.
It’s a vibe

Global Campaign

Trident launched VIBES to bring gum back into Gen Z culture. Built around contrast - soft on the bite, intensely juicy in flavor - the campaign tapped into Gen Z’s ironic, slightly awkward humor. Across more than 10 markets, it repositioned gum as a sensory cultural accessory. It’s soft. It’s juicy. It’s a vibe.

[Film: Massage]

[Film: Rocker Girl]

[Film: Ballons]

[Identity: Global Assets]