Fosters.
Ribbon Dishes
OOH Campaign
For decades, Foster’s Hollywood served American culture in Spain, everything except one thing: Coca-Cola. When the partnership finally came, we used its iconic ribbon to create Ribbon Dishes, revealing with our most popular menu items something that had actually been there for 55 years. Captured for real, no AI.
2025
McCANN
Rol: Head of Art
Photo: Uge Rubio