CREATIVE ART DIRECTOR, CURRENTLY
HEAD OF ART AT McCANN SPAIN



ECI. 2 ½ Floor (2024)


After the firts success, returning to Floor 2 ½ posed a challenge. How to surpass, a campaign that had already captured the imagination of thousands of viewers? The answer: transform this magical floor into the stage for an unforgettable musical.

Inspired by classic fantasy cinema but with a fresh and contemporary approach, this campaign is designed to touch everyone's heart: from children, who dive into a world where anything is possible, to adults, who find a bridge to their childhood memories.










Client: El Corte Inglés | Role: Art Director | Agency: Ogilvy | Director: Ernest Desumbila